Joe Maller.com

Real Advertising War Stories at The One Club

NYC Creative Director leaves clients and staff in NYC, moves to Kabul to help establish the first communication agency in the country since before the Taliban. Is she a sadist, uniquely qualified for the task, or simply and blindly optimistic?

On June 21 at 7 pm in The One Club Gallery, Sharoz Makarechi of Think Tank 3, recently back from the trenches, will share advertising stories from war-torn Afghanistan and discuss the value of ideas, cross media thinking, and creative communication campaigns in a society struggling to recover from over 25 years of war.

That would be my friend Sharoz. It’s hard to put into words how much I respect and admire her courage. I feel lucky to know such an exceptional person.

Update: Kabob!


Rumor overdrive

So the WWDC rumor mill just went into turbo-super-maximum overdrive.

CNET: Apple to ditch IBM, switch to Intel chips

Yeah, CNET is supposed to be pretty legit, as these things go. As would be expected, the MacRumors forums are abuzz, most interesting speculation is that Intel starts making a PPC-style CPU.

An ironic point, if true: Apple will be running on Intel. Microsoft will be running on IBM G5s. (OK, a sorta G5-ish tri-core CPU)

Not sure what to make of any of this. Mac-Intel rumors have been around forever. The technology isn’t really an issue, between OSX’s hardware abstraction and Apple’s excellent development tools, most apps should be able to migrate in a reasonable amount of time. The bigger problem is inventory and future sales. Who’s going to buy a dead-end computer? If everyone knows they’re switching chips (and if they do announce this, everyone will know), the hit on existing inventory and interim sales would be astronomical. If this is true, I hope they have a lot of cash in the bank.

How would the market react? Bump Apple up huge on the news until calmer heads point out the sales hit? Shares fall immediately based on the sales hit but recover to higher levels after a few months? Apple got hammered on Friday because of rumors of too much inventory, I really need to find a way to get quotes on my phone via SMS.
Whatever happens, I’m getting really psyched for the keynote.

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link: Jun 03, 2005 11:41 pm
posted in: misc.

Shape of Days Voyage 2005

Jeff Harrell at Shape of Days is posting a great set of very personal, insightful travel essays from his vacation/voyage through the Florida Keys. Here they are in order:

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link: Jun 02, 2005 8:31 am
posted in: misc.

Weekend downtime

My copy of FCP 5 finally arrived on Wednesday but I haven’t had a chance to open the box yet. It weighs twice as much as Noemi does (and doesn’t smile at all). I’ve gotten a few reports of minor changes to FXScript rendering resulting in small, apparently aspect-related distortions, but no one has complained that Joe’s Filters stopped working. So that’s good. I’m looking forward to getting under the hood and seeing what’s changed.

My parents are in town this weekend with my brother Ben, to see their newest granddaughter and enjoy a long-overdue vacation. I’ll be playing tour guide for most of the weekend, and I’m psychologically preparing myself for not getting much any work done over the next few days.

Times Square was beautiful tonight.

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link: May 27, 2005 1:30 am
posted in: misc.

Me

You are the only one person I know that will remove every plank of wood off of a ship to see when it would sink. And then happy beyond belief when you figure it out.

–Bruce, via IM.


Vendyl Jones and the Lost Ark

At some point today I stumbled across a link to an article about an archaeologist claiming he’d located the Ark of the Covenant, Kabbalist Blesses Jones: Now’s the Time to Find Holy Lost Ark. Well that’s cool.

The archaeologist, Vendyl Jones is hard to pin down. Apparently the inspiration for Indiana Jones, I found plenty of links about him on conspiracy sites, right next to UFOs and the Illuminati, including a much cited story about him having three kidneys? But I kept reading because the story is long, well told and fascinating.

The center of this story lies in the contents of the Copper Scroll, one of the Dead Sea Scrolls which Vendyl has been studying for some 30 years. Though some think the whole scroll is a hoax, many believe it contains an inventory of the treasures of the First Temple, hidden away to keep them safe from the Romans. Vendyl’s story of piecing together the information in the scroll makes for very interesting reading.

The story of the Blue Aura reminded me that I once found that exact phenomenon at the bottom of a parking garage in Pasadena. There was a small hole between concrete slabs which was open for six or seven stories to the sky. At the right time of day, pure blue light would stream down. I went back several times and have never forgotten the quality of that light.

Further poking around in Vendyl’s site lead me to the story of Haym Salomon, a key figure in the American Revolution, who was Jewish, and whom I’d never heard about before. I got there reading a Jones essay titled “A Real National Treasure” in his foundation’s self published Researcher Newspaper (pdf link, page 9). The bulk of that essay was a fascinating Kabbalist breakdown of the symbolism in the Great Seal of the United States, based on the possibly erroneous belief that Haym Salomon designed the seal (The US Department of State’s official Great Seal pdf booklet doesn’t mention Haym Salomon at all). Usually the seal is explored via the symbolism of the Freemasons. According to the often dubious Wikipedia entry on Haym Solomon, he might or might not have also had a hand in crafting the US Constitution. I’m not sure how much to believe here, but the anti-Semetic conspiracy fringe seems to believe Salomon is responsible for all sorts of things. Those people would be funny if they weren’t so frightening.

I’m not sure what to make of Vendyl Jones, he seems like the sort of character who is either prophetically correct or consumed by madness. I don’t think anyone’s eyeballs will melt from their skulls if does find it, but discovering the actual Ark from the First Temple with a clearly described historical lineage would have a significant impact on the course of world events and all followers of Judiasm, Christianity and Islam.

Crazy stuff, fun to think about.


A Hamburger Today

A Hamburger Today is a new burger-centric site that seems initially focused on NYC burgers. Something I know a bit about. Their initial reviews tend towards the current superstars* of the NYC burger scene, Shake Shack, Corner Bistro and Burger Joint behind the curtain at the Le Parker Meridien hotel, as well as a few lesser known places like Island Burger, Lucky burger and the unfortunately flailing Blue 9.

I’m looking forward to reading their takes on some other places like Peter Luger, Westville or The Burger Joint (the new slider place on Third Ave and 20th) as well as any attempt to rate burgers at any of the million NYC diner/lunch counters, the 3rd Avenue Joe Juniors being my neighborhood favorite.

* I grew up in California, Super Star was a semi-intentional pun.



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