WWDC 2010 Predictions

I’m excited about the new iPhone, though we know so much about it already that there’s not much surprise left. I expect it will ship at the end of the month. As Jonathan pointed out this weekend, June 25th is the last Friday in June and my pick for the release date.

AT&T’s been monkeying with plans and data the past couple weeks, but the most interesting tidbit out of the Death Star was the decision to double early termination fees for smart phones. To me, that’s a defensive move. There won’t be Verizon iPhones this year, but we might see a single-chip dual-mode iPhone which would be the beginning of the end of AT&T’s hegemony in the US. Apple won’t break their contract with AT&T, they’ll just hint that it’s up to the user. After all, the iPhone is open, so the consumer is free to swap in any sim card they’ve got.

I do kind of hope Jobs has Gray Powell introduce the new iPhone. Yeah it’s a longshot, but his appearance onstage would absolutely bring the house down. A lot of Apple developers (and other decent people) were furious about what Gizmodo did to him. Jobs bringing Powell onstage would be a fantastic show of support for Apple employees. I don’t think it’ll happen, but it’s fun to think about.

BTW, Gizmodo was denied press credentials. They’re never getting into another apple event. Ever.


…gets a software update and 15 minutes talking about amazing sales numbers. Unless…


I think we might finally see AppleTV cease to be a hobby. The thing I’ve wanted for a long time would be the ability to “throw” a display from one device to another. We won’t get that exactly, but I think the AppleTV may be reborn as the first peripheral display accessory for the iPad/iPhone. Essentially an AppleTV connected display would be a proxy-resolution mirrored display for a touch devices. No more of that silly grey swipe-box in Apple’s current What is on your TV is on your iPad. Adam Lisagor described almost exactly the same thing. Plus, when media is playing, the iPad or iPhone would have access to the media’s metadata, like a live DVD extra or PiP. (thanks Jonathan)

Little Fluffy Clouds

I don’t know if we’ll see the cloud services that a lot of people are hoping for. Is the NC data center even finished? (I find that video hilarious. Either it’s a data center or a Costco.)

While I’d love to see MobileMe finally live up to its potential, it’s been eight years and not a whole lot has changed. I finally cancelled my account this past year, but I’d be happy to have reason to reactivate it. I doubt it will be free, but I wish Apple would consider a free or discounted subscription with new hardware purchases. Or throw it in with AppleCare.

If there’s going to be an iTunes subscription streaming service, I think Apple would save that sort of announcement for a late-summer special event. It would be a huge thing for students going back to school, but there’s not much to offer developers in locked down streaming media.

Computers? Oh yeah, those…

Quite a lot of Apple hardware has gone stale, especially the Mac Pro which has gone 15 months since its last revision, but also iMac and Mac Mini, both models are 8 months old. This is a complete hunch, but I suspect the Mac Pro will see a new, much smaller form factor. Also, lots of people are still waiting for a new giant Apple display.

If there are hardware announcements, the entirety of the announcement will take less than 10 minutes.

Apple’s got something up their sleeve and Jobs’ said we “won’t be disappointed.” It feels pretty exciting this year, perhaps because there wasn’t the massive rumor buildup to be letdown about. Looking forward to it.

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