Announcing Joe's Filters for Final Cut Pro

Joe's Filters Bring New Effects and Advanced Imaging Controls To Final Cut Pro!

FOR IMMEDIATE RELEASE

New York, NY -- August 8, 2001 -- Joe Maller is proud to announce the release of Joe's Filters for Final Cut Pro. The set of 12 filters include advanced tools and new effects which are useful to both professional and amateur digital editors. Designed by a Final Cut Pro user for Final Cut Pro users, Joe's Filters address common problems and bring improved imaging controls to the Final Cut Pro toolset.

Joe's Filters were created with FXScript, Final Cut Pro's native effects language. This means the filters work in the RGB or YUV color spaces and take advantage of all QuickTime and multiprocessor acceleration built into Final Cut Pro.

When asked about his filters and working with FXScript, Joe replied, "The inspiration behind Joe's Filters was my need to use them. FXScript allowed me to create some of the imaging tools that I've wanted for years."

Michael Horton, "HeadCutter" of the Los Angeles Final Cut Pro User Group said, "All in all this is a great package and well worth the money."

Joe's Filters can be purchased on the web at http://www.joemaller.com. A fully-functional trial set allows users to try Joe's Filters before buying them. The introductory price of $40 is available through September 15, the regular price is $55.

Download the filters from Joe's Web Site: http://www.joemaller.com

The complete set of Joe's Filters includes:

• Joe's Color Glow

  Simulates the atmospheric effect of flared or glowing highlights.

• Joe's Gradients

  Mixes a color gradation onto a clip without adding a track.

• Joe's Levels

  A standard five-option Levels adjustment with extended channel-targeting.

• Joe's Minimum Maximum

  Grows all the light or dark pixels in an image, a uniquely digital effect.

• Joe's Motion Blur

  A better motion blur filter with smoother results.

• Joe's Noise

  Adds noise to a clip, particles can be scaled and blurred before applying.

• Joe's Pixelizer

  A native mosaic filter with multiple shapes and extensive controls.

• Joe's Radial Desaturate

  Desaturate or colorize a clip towards a specific hue.

• Joe's RGB Desaturate

  A quick desaturation filter using one of the primary color channels.

• Joe's Soft Gradients

  A linear diffusion filter, applies a graduated blur across a clip.

• Joe's Soft Spot

  Blurs a clip inside or outside of a circular area.

• Joe's Threshold & Posterize

  Apply thresholding and posterization to a source clip.

About Joe Maller

Joe Maller is a digital artist and filmmaker based in New York City. His most recent short film, All Day Ice Cream, aired on PBS in New York City and was selected for the New York International Independent Film Festival and the New Orleans Film Festival.

Joe has been creating with computers since his parents brought home an Apple II+ in 1978. A self-taught programmer, Joe sees little creative difference between writing programs and making movies.

Joe is currently working on several film projects and building additional tools for Final Cut Pro.

For more information about Joe Maller and Joe's Filters, please visit: http://www.joemaller.com